Interhaptics, a haptics software company, sought usability testing for their new website to boost customer engagement. The team conducted formative usability tests with eight VR/XR developers across various tasks, identifying areas for improvement. Recommendations were presented to enhance the site's clarity and conversion rates.
Faced with low survey response rates from teen patients, Boston Children's Hospital commissioned a design challenge. The team developed "Virtual Challenge," a mobile app offering gamified, bite-sized questions with rewards, which earned them an award for "Best End User Integration." The project also highlighted the importance of HIPAA compliance for patient data.