Projects tagged as user persona

• Curatace

  Curatace, a startup connecting alumni to students for career support, required a human-centric platform design. The project used a double diamond UX approach, focused on "Seekers" personas (early graduates), and developed qualitative interviews and journey maps. The work produced prioritized features and recommendations for Curatace's Minimum Viable Product.

  • double diamond
  • journey mapping
  • competitor analysis
  • user persona

• Improving Waltham's Public Library

  A UX analysis improved the Waltham Public Library's website. Interviews with 11 patrons and a remote card sort identified navigation difficulties and unmet needs. The project delivered comprehensive recommendations for the website's information architecture, aesthetics, and long-term strategic improvements.

  • information architecture
  • user persona
  • qualitative
  • user interviews